Good Fortune star Seth Rogen has teamed up with Canadian apparel brand Roots for its new festive ad campaign.

A spokesperson for the label commented 'Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community... For over 50 years, we have celebrated people who stay true to themselves and their roots. This campaign is a tribute to the quirks, traditions and nostalgia that make the holidays feel like home'.